Design is everything

Design has the power to be transformative, to grow businesses and forge enduring brands. In today's digital landscape, cluttered with endless distraction, every consumer interaction is a precious opportunity to communicate, to break through and to captivate. That's where we come in.

We are committed to creating world-class work for our clients.

Our Services

We set out to be the answer to the "big" agency experience by providing our patrons with the diverse capabilities they need, paired with the true partnership they deserve. Our resources are devoted to delivering value-add, cost-effective, and timely solutions to meet the demands of today's client.

STRATEGIC PLANNING

CREATIVE CONSULTING

TECHNICAL CONSULTING

PROJECT MANAGEMENT

TRACKING & ANALYSIS

WEBSITE DEVELOPMENT

APPLICATION DEVELOPMENT

FLASH DEVELOPMENT

CMS DEVELOPMENT

SEARCH ENGINE OPT. 

BRANDING & IDENTITY

INTERFACE / UX DESIGN

PRINT & DIGITAL DESIGN

MOTION GRAPHICS

ILLUSTRATION

The Heart of International Nightlife 

Shortly after opening it's doors, Provocateur quickly became known as "the heart of international nightlife." Since it's inception in 2009, Eye-Def Media has worked closely with Provocateur’s management team to develop a "member's only" electronic music venue to "cater to woman's every desire." Now, with locations in Dubai and Rio De Janeiro, Provocateur has become one of the most recognizable luxury nightlife brands in the world.

Starting with it's iconic logo, we meticulously crafted brand assets, guidelines and supporting collateral. We developed and maintained a website platform connecting over 10,000 fans each month, produced weekly print and digital outreach campaigns and provided regular event support including: conceptual creative, production assistance and project management.

Regarded as the nightlife venue that pioneered the progressive electronic music movement in New York, Provocateur regularly hosts the world's top talent. We've provided a dedicated film and photography support team to capture the essence of countless iconic evenings featuring world renowned artists such as Swedish House Mafia, Tiesto, Deadmau5 and Avicii to name a few.

In need of 360º brand development, One Stop Yoga Shop partnered with Eye-Def Media to bring an idea to life. We established our marketing goals through demographic research and analysis and began shaping the brand from the ground up.

Following the establishment of a gender neutral brand identity that would appeal to the health and wellness community, we provided supporting brand assets, marketing materials, and strategic consulting to better position the company for rapid growth. With a market tested brand in place, we designed and developed a robust social e-commerce sales platform connecting Yoga consumers and enthusiasts directly to the products and services they desire.

La Maison du Champagne 

Set at the base of the Gansevoort Hotel on Park Avenue, this deco-inspired modern interpretation of the Parisian 1940's underground music movement, provides guests a return to an early era of opulence. Named after billionaire champagne collector Winston Fisher, Winston's Champagne Bar,  quickly established it's reputation as the foremost destination for collectors and enthusiasts seeking a menu of fine and rare champagne.

We were challenged with creating a modern luxury brand dressed with vintage appeal in coordination with the venue's construction process. Working alongside all-star interior firm iCrave, we analyzed design notes, texture samples and mood boards to gather inspiration behind what would become the brand's personality.

Winston's paradoxical logo features design tones reminiscent of early 1900's European elegance combined with the feel of a prohibition era speakeasy. To further develop Winston's uniquely whimsical personality, we created custom engraved illustrations highlighting elements such as the iconic Duesenberg and canary yellow grand piano which would be representative of the brand across various channels. To showcase the venue and it's offerings, we provided supporting brand assets, a gallery style website platform and ongoing print and digital marketing materials, seamlessly tied together with social media integration. 

The 20,000 Square Foot Wonderland

Upon opening their second New York City outpost on Park Avenue, Gansevoort Hotel Group partnered with Eye-Def Media to showcase their new 20,000 square foot tri-story rooftop venue as a brand of it's own. Beloved by jetsetters and locals alike, Gansevoort Park Rooftop, where downtown edge meets uptown sensibility, now defines the nightlife of the neighborhood.

Our challenge was to create a socially driven web platform that captured the presence of Gansevoort Park Rooftop's six unique spaces within the venue. Our goal was to provide visitors with the experience of each distinct area individually and collectively, while offering the tools and information they would need to interact with the venue.

With the precision of a bespoke suit, we carefully tailored an ultra-chic interactive website matched with super smooth effects and transitions, befitting a sky-high luxury oasis. Visitors could view current events through social media integrations, and communicate directly with the hotel's hospitality department for reservations. 

To better represent the rooftop as it's own brand, we provided additional creative assets and collateral, professional interior photography and a motion graphic property elevator reel to inform guests of the hotel's many offerings around the world.